Digital Marketing Manager:
Role: Oversees the entire digital marketing strategy, leading initiatives to drive online growth and brand visibility.
Salary Range: ₹12 – ₹20 Lakhs per annum
Responsibilities: Developing and executing comprehensive digital marketing plans, managing cross-channel campaigns (SEO, PPC, Social Media, Content Marketing), analyzing and optimizing campaign performance, setting KPIs, and leading a team of digital marketers to ensure seamless execution.
Senior SEO Specialist:
Role: Leads the strategy to improve organic search rankings and online visibility.
Salary Range: ₹8 – ₹15 Lakhs per annum
Responsibilities: Conducting advanced keyword research, optimizing on-page and off-page SEO, auditing website SEO performance, managing link-building campaigns, and reporting on SEO results using tools like SEMrush, Ahrefs, and Google Analytics.
PPC Campaign Manager:
Role: Manages and optimizes large-scale PPC campaigns to maximize ROI.
Salary Range: ₹8 – ₹16 Lakhs per annum
Responsibilities: Creating, managing, and optimizing campaigns across Google Ads, Bing, Facebook, and Instagram; conducting A/B testing, adjusting ad budgets, analyzing metrics like CTR and conversion rates, and driving lead generation and sales through paid search campaigns.
Social Media Strategist:
Role: Develops and implements social media strategies to grow brand awareness, engagement, and lead generation.
Salary Range: ₹9 – ₹18 Lakhs per annum
Responsibilities: Managing social media campaigns across multiple platforms (Facebook, Instagram, Twitter, LinkedIn), creating content strategies, measuring performance metrics, running paid social campaigns, and collaborating with content and creative teams for campaign execution.
Content Marketing Manager:
Role: Manages content strategy and execution to drive engagement, SEO traffic, and lead generation.
Salary Range: ₹10 – ₹18 Lakhs per annum
Responsibilities: Developing editorial calendars, overseeing content creation for blogs, videos, and other formats, optimizing content for SEO, coordinating with designers and developers, and analyzing performance to refine strategies.
Email Marketing Specialist:
Role: Designs, implements, and optimizes targeted email campaigns to nurture leads and retain customers.
Salary Range: ₹8 – ₹15 Lakhs per annum
Responsibilities: Creating segmented email lists, designing automated email workflows, analyzing open rates, click-through rates, and conversion rates, and optimizing email marketing strategies for lead nurturing and customer engagement.
Web Analytics & Insights Specialist:
Role: Uses data to analyze and report on website performance, making recommendations to improve digital marketing strategies.
Salary Range: ₹9 – ₹17 Lakhs per annum
Responsibilities: Analyzing website traffic, user behavior, and conversion funnels using tools like Google Analytics, creating dashboards, providing actionable insights, optimizing digital marketing campaigns, and reporting on KPIs to senior leadership.